High street heroes. The very best new-in baby & kidswear.
Main image: Arket
I love this time of year. The new season collections are launching. Brands are sharing their lookbooks and photography. There’s lots to be excited about and inspired by. And lots of lovely new things to buy… This week is dedicated to the high street as requested by an Insta poll.
This apple top from H&M is one my favourite new pieces. That perfect mix of classic but a little kooky without trying too hard. You’ll also find a lot of good collars, some lovely new autumn knits, cute patchwork pieces and some really good new denim and corduroy looks.
A few notes – Zara have a new-in delicious kid’s cashmere collection which is beautiful but still pretty pricey so I haven’t included it in my edit – but it is lovely. And Gap have done a collaboration with LoveShackFancy which you may have seen on Instagram… A little different for them and the high street, there are one or two cute kids & baby pieces in there, my favourite is probably this skirt. I’ve included some of my very favourite key new pieces from all the usual high street suspects as well as lots of just great, cool, effortlessly stylish baby & kidswear for every day. For every age.
Some of the below do contain affiliate links.
Take me to the BACK TO SCHOOL edit.
