Great news: you’ve picked a very good time to have a baby.
Motherhood has never looked more stylish – there are so many cool brands and products that understand you still want to feel like yourself.
Yes, some of this is aesthetic. But these things matter. They influence your mood, your sense of joy – and they’re a small reminder of who you are while your body (and wardrobe) is changing. Consider this your permission slip to shop.
Here’s what deserves a place on your wish list right now…
Minicoton Stroller Basket
The chic upgrade every pram needs. Designed to clip neatly onto your stroller with detachable straps you can interchange, it doubles as a cute everyday bag. It fits loads, comes in brilliant prints and colourways – including a limited-edition bandana print with Call It By Your Name – and instantly elevates even the most practical buggy setup. From £89.90.
Najell Pregnancy Pillow
Pregnancy pillows have had a glow-up. I loved my BBhugme for comfort, but now Cushy Puff are doing excellent stripes and Najell has just launched a leopard-print version and interchangeable covers – including a burgundy and pale blue stripe that’s giving La Veste vibes. Leopard pillow (in collage), £109. Striped cover, £25.
Figarine Pacifier Clips
Think of these as the baby equivalent of a cool phone chain. Just so pretty. £18.
H&M Maternity Bow Swimsuit
The prettiest maternity swimsuit with bow details and brown, not black. And £27.99. Worth it for the babymoon.
SKN to SKN Skincare
The first clinically-led skincare brand created specifically for all stages of motherhood – and I can’t believe it’s taken this long for something like this to exist. Thoughtful, effective and beautifully considered. You can read my full feature on the brand here. From £29.
Milk It Bakehouse Lactation Cookies
The most coveted cookies in motherhood. I’ve written about them for other publications before (yes, I do that too), but it felt about time they appeared here. Delicious, beautifully packaged and packed with ingredients to support breastfeeding. Pre order because, no surprise, they sell out. £44 a box.
Jolibump leggings
So many cute leggings in different prints. Made specifically to wear before, during and after pregnancy. They also do a kid range… €69.
Sip Non-Alcoholic Cocktails
Negroni, Margarita, French Martini or Mohito. All with cute names and good packaging. Made for the moments when you choose not to or can’t drink but want to feel included. Or just fancy a fancy can. £28 for 8.
Wholy[me] Pregnancy Stretch Mark Oil
The most beautiful nourishing oil in a bottle you’ll be proud to display on the bathroom shelf. They also have a lovely package of Pregnancy Salts. £38.
Paloma Collection
The creation of two Parisian mothers who set out to change the perception of maternity clothing. Cool pieces with the right amount of stretch to support and flatter. Available on Smallable.
