70 GREAT NEW SUMMER BUYS FOR BOYS

Cool, stylish summer boys clothes and accessories. Your ultimate 2025 edit.

Image: Konges Sløjd

Finding stylish summer boys clothes has always been trickier than shopping for girls. That’s just a fact. But the good news? It’s getting better.

Especially for younger boys… many of the smaller, independent brands like Claude & Co, Turtledove London, Organic Zoo have embraced unisex kids’ fashion as a core theme making it easier to shop cooler, trend led pieces for age 6 and under. Then brands like Mini Rodini, Main Story, Bobo Choses, Tiny Cottons and at the lower price end, Erica Davies’ range for George at Asda are stepping in to cater to the older kid’s market.

That said, there’s still a lot of catching up to do. It takes more looking. The high street is okay. But varies season to season, collection to collection. Zara‘s collab with Hotel Magique is one to shop right now…

Other brands for your boy shopping radar: Uniqlo often has great preppy type boys buys at affordable prices. J&Josh is a London based brand specifically for boys. You’ll find beautiful, classic pieces and the best swimwear. And Dinky Circus is a super cool new brand with the coolest tee’s and a gentle skater vibe.

So, here’s my edit of JUST boys clothes and accessories to get your sons summer wardrobes sorted. From lightweight layers and effortless everyday summer pieces to bold, statement buys and the coolest accessories.

I hope it gives you some ideas.

As usual I do sometimes use affiliate links. But nothing is ever included because it is an affiliate link.

Have you seen last weeks Friday Finds?

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